...curious syntax for people who belong to ideas
Consumer empowerment for Facebookers (if you are one you have to try this!).
As we mature, get over our privacy issues and realise we can trade with our personal data, consumer empowerment will grow to become the next big thing. Its a matter of time before a brand produces something like this in order to 'protect' its customers. I'd hedge my bets on Experian being first to market with it in the UK… or perhaps Barclays!
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