Pimped Pinterest Page for The Persuasive People at @CogentElliott

Emotions aside, here’s some lessons learnt for brands on Pinterest…

  1. Make the desired landing page (the product page in Ecommerce terms) the source of the image
  2. Keep it pretty, a well organised set of boards increases repeat eyeballs

  3. Tailor your boards to your audience (rather than your whims – OK, we may loose the emoticons)
  4. Comments act like searchable tags beyond Pinterest, so always add comments
Integrate with Twitter and add a hash tag or ‘@’ to the title ‘optimise’ your image

  6. Create a board for your contact details (if you’d like people to contact you)

  7. Once you’ve pinned an item you can edit the ‘Link’ URL to a landing page of your choice, but be aware of link protocol when pinning and reference the source

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It evolved into a small community and forum to post thoughts and canvass feedback, with me entertaining the notion of perhaps collaborating on and publishing some of the content to a wider audience. After gathering some initial traction (there are some novel concepts in the archive) other ventures took precedence.

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Enjoy. Chris Thompson

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