A month ago TV producers and digital creative agency types gathered in Bristol for Channel 4's #Fuel4 UXxSW event, along with a handful of invited audience members, one from each of C4's viewer segments…  Facebook fatigued indie DJ 'Gadget Crowd' archetype, Karlie Pea, was planted with some of Channel 4's mutiplatform production partners as each table in the room and their respective audience persona was tasked with coming with a new concept for Channel 4.  I was on Karlie's table.  As we got to know her by quizzing her likes and dislikes it emerged that in between second screening activities during Hollyoaks, as an industrious creative herself, Karlie knits iPhone cases.  Someone jokingly said, 'Keep warm this winter with Channel 4' and this smartphone winter warmer was born. 

Where will it go from here?  Perhaps a seasonal C4 ident, maybe a cult fashion accessory for connected TV types or could it even spark a trend in knitwear for robots?  Whilst not the groundbreaking TV concept that our table collectively came up with (that would be telling), it's a lovely unexpected output of the #Fuel4 mission and an example of organic creativity that smartphones can wear with pride! (let me know if you'd like the knitting pattern)

Thanks Karlie, thanks Channel 4 Online.

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I set up Who'd of Thought It in 2010, as a blog and place to share and develop ideas. 

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Enjoy. Chris Thompson

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