...curious syntax and miscellaneous crimes against grammar
I’d like to don my virtual cap to Econsultancy’s Chris Lake, for his glorious Periodic Table of Content Marketing. It makes for a great content planning checklist. There is however one small potential addition I’d humbly like to suggest Chris…
It’s that primary element that sits between strategy and execution from which all other elements flow. It is the elusive catalyst for success without which even the most finely calculated content marketing plan is fundamentally flawed. I speak of course of the creative spark that cuts through the noise, be it digital, analogue or a poetic synthesis of the two. It is invariably the stabilising element of the most sophisticated of marketing compounds, yet it usually works best in its simplest form.
I hereby propose the addition of this most primary of elements - ‘Idea’ (Id).
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