This is one of the product videos from Land Rover's YouTube archive, including interactive overlays added using the free version of Wirewax (click above image to view).

This type of technology not only drives video content distribution but creates a direct path to conversion whilst delivering a plethora of engagement analytics that can be pulled into audience insight tools. Click the information links to pause the main video and view/click through to additional content.

This second example, put together using the Vizor platform, combines six cycle manufacturer product videos. Each is augmented with clickable overlays and links through to corresponding product pages on Evans Cycles' ecommerce site. (I must remember to set up my affiliate links.)

Both Wirewax and Vidzor utilise different technology and have plusses and minuses when considered for different applications. In both cases however it is clear that better results could be achieved if the the content and narrative were developed with interactivity in mind, as opposed to it being applied as an afterthought.

As the popularity of online video continues to grow and cross over to IPTV sets see I suspect we'll see various other production platforms come to fore.

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I set up Who'd of Thought It in 2010, as a blog and place to share and develop ideas. 

It evolved into a small community and forum to post thoughts and canvass feedback, with me entertaining the notion of perhaps collaborating on and publishing some of the content to a wider audience. After gathering some initial traction (there are some novel concepts in the archive) other ventures took precedence.

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Enjoy. Chris Thompson

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