All Blog Posts Tagged 'technology' (19)

What's Your Customers' APP.etite?



DIY software as a service (SaaS) solutions for everything from Facebook stores to mobile and tablet apps are popping up all over the web like whack-a-moles.  But what kind of experience do you want to offer your customers?  If yours is a straight forward stack em' high sell em' cheap model…

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Added by Chris Thompson on November 29, 2011 at 15:13 — No Comments

Anyone for Apple & Blackberry Crumble?



What is the dominant power in today's society?  What defines the behaviour of the younger generation?  What will become celebrated in history as the key influencer on the way we consume, act upon information and base the decisions that we make in everyday life?  As little as fifty years ago this sway was debatably in the hands of Government leaders.  The general consensus was that the diametrically…

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Added by Chris Thompson on October 26, 2011 at 19:30 — No Comments

Is There An App For That?: Speed Dating One Armed Bandit!

A quick scan of the iTunes App Store reveals a plethora of downloadable dating devices.  All of them geared to either matching you with your long lost soul mate or satisfying insatiable desires for anonymous encounters with like minded love seekers.  They are all predictably similar though.  Browse some…
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Added by WoTi Admin on October 3, 2011 at 9:30 — No Comments

Interactive Adverts & Synchronised Storylines

Ever bumped in to someone whilst walking along, eyes down, so deeply engrossed in your phone that you've actually stopped looking where you are going?   Well audio and image recognition are technologies that potentially require the adoption of protective clothing for everyday life.  They create a multitude of possibilities for advertising and, perhaps more interestingly, for the narrative structure of any cross platform storyline.  Through early examples of audio and image recognition one…

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Added by WoTi Admin on September 26, 2011 at 9:00 — No Comments

Press 'APP' For Customer Service

Image Credit: The Vinyl Anachronist



Unlike slow cafe service there are some deals we can't just get up and walk out on.  Everyone relates to the frustration of Interactive Voice Response lines, the sense of impending doom when we hear, "press 1 for sales, 2 for billing enquiries, 3 for technical support…"  Once you've dialled in they've got you.  You realise your imprisoned in the IVR with no choice but to go…

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Added by WoTi Admin on September 19, 2011 at 9:30 — No Comments

SOMETHING FOR THE WEEKEND: From Stratford to Holborn via Uranus @radiosoulwax #SFTW



This week the usual Spotify link doesn't suffice…  I'm afraid you'll need a smartphone and if you are thus endowed don't worry, the app is free and it delivers a delightful audio-visual experience that discerning music fans can't afford to miss out on.  And the concept and content would not be out of place as an installation in the Tate Modern.  I…

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Added by WoTi Admin on September 16, 2011 at 18:00 — No Comments

My 'to do' list has become multiple browser tabs!

Get a life!  I hear you exclaim.  I'm sure there is something in this though. As a mac user I rarely shut down and restart, a habit that seems deeply ingrained in the legacy mindset of PC users.  Sorry you lot, I've only been clean myself for two years!  My point being that, primarily due to my Apple…

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Added by WoTi Admin on September 15, 2011 at 8:00 — No Comments

Is There An App For That?: How to brush your teeth!



Last week I had a second molar removed.  Luckily the resulting gap, though it feels like the Grand Canyon, is not visible through my wry though ever charitable smile.  Of course there is an app for how to brush your teeth but as a kid, had I had the benefit of CavityFree 3D on mum's iPhone I'm not sure I'd be any better furnished in the gob department.  It's sterile to say the least!  Thankfully the equally…

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Added by Chris Thompson on September 8, 2011 at 8:42 — No Comments

Get up, look in the mirror and say to yourself, I'm amazing! #Lift @biz



Lift: “a new app designed to unlock human potential through positive reinforcement.” Eh!?  'Lift' is a new project backed by the founders of Twitter...

 

Intrigued?  I am.  Well I've aways wanted to fulfil my potential. What on earth will it do though?  Presumably map my digital fingerprint, expose my strengths and weaknesses and provide invaluable guidance on how to achieve my aspirations.… Continue

Added by Chris Thompson on August 25, 2011 at 14:30 — 1 Comment

The Three Laws (of Digital Marketing)

  1. A robot may not injure a human being or, through inaction, allow a human being to come to harm.
  2. A robot must obey any orders given to it by human beings, except where such orders would conflict with the First Law.
  3. A robot must protect its own existence as long as such…
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Added by Chris Thompson on August 22, 2011 at 11:30 — No Comments

Why aren't all albums released as apps?



Apps are the obvious default recorded music format of the future, aren't they?  Music album apps can deliver all the enhanced location based immersive content and value added wizardry one can imagine.  Not to mention the utopian IFPI vision of a format that's pretty difficult to pirate given the current monopoly on app distribution.  And unless you want an interactive…

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Added by Chris Thompson on August 18, 2011 at 11:30 — No Comments

Skin Up & Get Into My Trousers #NFC #Fashion



There's much hype and expectation around Near Field Communication (NFC) at the moment (the clever chip that allows you to touch your credit card on an NFC reader to pay for your skinny latte without entering your PIN).  Will all new mobile handsets be equipped with NFC chips, seems logical right?  Most say yes though on the face of it our other new friend, the QR code, seems equally capable of creating the same…

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Added by Chris Thompson on August 17, 2011 at 13:30 — No Comments

Keep It REAL - The Global Business Development Opportunity In Education



In the first quarter of 2011 emerging market hedge fund capital reached a record $121 billion.  My cousin just told me some primary schools in Ireland are offering parents 50% towards to cost of an iPad and iBooks.  Chinese students at a Miao village in Ziyun country attend school in a cave.  Significant beacons of hope in stabilising the…

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Added by Chris Thompson on August 16, 2011 at 10:00 — No Comments

Mobile Splash Pages - A Missed Opportunity?



When you look at a shop frontage on the high street more often than not you're confronted with a special offer.  Many websites adopt the same formula serving a 'splash' or 'landing' page promoting the latest discount, product or service.  You click to take advantage of the offer or click though to enter the website.  Used strategically, optimised around key terms that customers search or are likely to be searching…

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Added by Chris Thompson on August 15, 2011 at 11:00 — No Comments

Is there an App for that?: Hangover Cure



Yes!  It's called Hangover Soother and is a decidedly underwhelming one dimensional experience that somewhat predictably plays 'ambient sounds'...  No sharing details of the previous nights cocktail with Facebook friends, no list of credible excuses for being late to work, no Doctor Dan to advise…

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Added by Chris Thompson on August 12, 2011 at 14:30 — No Comments

The Internet is Always Broken



Does anyone know how to verify a redirected domain? It's about as easy as chewing off your own head and feels as though you are. And I'm supposed to be web savvy! Two hours of googling, multiple support tickets with various providers, a premium rate phone call (old school huh), and twenty quids worth of domain service subscriptions later, despite being integrated with Facebook and Twitter…

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Added by WoTi Admin on August 11, 2011 at 9:00 — 1 Comment

"Panic On The Streets of London..."

"...Panic on the streets of Birmingham, I wonder to myself..."  Why?  When You Tube streams have topped 1.2 billion per day and my wife calls asking me to collect her from a city centre restaurant in Birmingham, locked down due to gangs of hooded rioters (no-doubt uploading their antics to You Tube), why can't I jump on my iPhone a view the situation in real-time?  Most major…

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Added by Chris Thompson on August 9, 2011 at 11:00 — No Comments

What's Popular?

What's popular isn't necessarily always where the money is but if you're a consumer brand you might consider wrapping your product around what's popular:

Added by Chris Thompson on August 8, 2011 at 16:36 — No Comments

Digital Chaos Theory

Disruptive technology should lead to revision and evolution but is the incessant omnipresence of news, data, blogs and social positioning - everything everywhere all the time - creating digital chaos?

 

Perhaps I'm just over-subscribed!

 

Maybe there is an opportunity for a intelligent social presence optimiser (iSPO).  An app that moderates your online…

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Added by Chris Thompson on August 8, 2011 at 11:00 — No Comments

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