ART, TECHNOLOGY, POLITICS & INSPIRATION
What's Your Customers' APP.etite?
DIY software as a service (SaaS) solutions for everything from Facebook stores to mobile and tablet apps are popping up all over the web like whack-a-moles. But what kind of experience do you want to offer your customers? If yours is a straight forward stack em' high sell em' cheap model…
Added by Chris Thompson on November 29, 2011 at 15:13 — No Comments
Image Credit: The Vinyl Anachronist
Unlike slow cafe service there are some deals we can't just get up and walk out on. Everyone relates to the frustration of Interactive Voice Response lines, the sense of impending doom when we hear, "press 1 for sales, 2 for billing enquiries, 3 for technical support…" Once you've dialled in they've got you. You realise your imprisoned in the IVR with no choice but to go…
Added by WoTi Admin on September 19, 2011 at 9:30 — No Comments
Get a life! I hear you exclaim. I'm sure there is something in this though. As a mac user I rarely shut down and restart, a habit that seems deeply ingrained in the legacy mindset of PC users. Sorry you lot, I've only been clean myself for two years! My point being that, primarily due to my Apple…
Added by WoTi Admin on September 15, 2011 at 8:00 — No Comments
Skin Up & Get Into My Trousers #NFC #Fashion
There's much hype and expectation around Near Field Communication (NFC) at the moment (the clever chip that allows you to touch your credit card on an NFC reader to pay for your skinny latte without entering your PIN). Will all new mobile handsets be equipped with NFC chips, seems logical right? Most say yes though on the face of it our other new friend, the QR code, seems equally capable of creating the same…
Added by Chris Thompson on August 17, 2011 at 13:30 — No Comments
Mobile Splash Pages - A Missed Opportunity?
When you look at a shop frontage on the high street more often than not you're confronted with a special offer. Many websites adopt the same formula serving a 'splash' or 'landing' page promoting the latest discount, product or service. You click to take advantage of the offer or click though to enter the website. Used strategically, optimised around key terms that customers search or are likely to be searching…
Added by Chris Thompson on August 15, 2011 at 11:00 — No Comments
Is there an App for that?: Hangover Cure
Yes! It's called Hangover Soother and is a decidedly underwhelming one dimensional experience that somewhat predictably plays 'ambient sounds'... No sharing details of the previous nights cocktail with Facebook friends, no list of credible excuses for being late to work, no Doctor Dan to advise…
Added by Chris Thompson on August 12, 2011 at 14:30 — No Comments
What's Popular?
What's popular isn't necessarily always where the money is but if you're a consumer brand you might consider wrapping your product around what's popular:
Added by Chris Thompson on August 8, 2011 at 16:36 — No Comments
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