All Blog Posts (84)

Data, Identity & HATs With Brands On

Image: Tokyo Fashion

Brands that empower consumers to openly access and use data related to their products and services will gain a competitive advantage in their market. Why? Because it is the context, the when, where and how we use a product that allows us to truly buy into its benefits. 

Weather physical, in the case of people being healthier by wearing a device that tracks exercise, practical, in the case of Nest making…

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Added by Chris Thompson on September 26, 2014 at 17:00 — No Comments

Experiments in Interactive Video

This is one of the product videos from Land Rover's YouTube archive, including interactive overlays added using the free version of Wirewax (click above image to view).

This type of technology not only drives video content distribution but creates a direct path to conversion whilst delivering a plethora of engagement analytics that can be pulled into audience insight tools. Click the information…

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Added by Chris Thompson on April 2, 2014 at 12:00 — No Comments

'Id' is for Idea

The Periodic Table of Content Marketing

I’d like to don my virtual cap to Econsultancy’s Chris Lake, for his glorious Periodic Table of Content Marketing.  It makes for a great content planning checklist.  There is however one small potential addition I’d humbly like to suggest Chris…

It’s that primary element that sits between strategy and execution from which all other elements flow. It is the…

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Added by Chris Thompson on March 20, 2014 at 9:00 — No Comments

26 Tricks From Texas

Earlier this year I was asked to compile a list of highlights from SXSW (South by Southwest) – arguably the biggest multimedia festival on the planet. In case you weren’t aware it sees some 72,000 ‘creative technologists’ (and the like) stream through 10 days of music, film and interactive expos installed in the conference halls, hotels, clubs and bars of Austin, Texas. As ever, this year’s event comprised many illuminating and inspiring moments…

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Added by Chris Thompson on March 13, 2014 at 10:00 — No Comments

iBeacon, Geofencing and The Humble SMS

The number of people using the fastest growing technology known to man (faster than radio in the 20s, TV in the 50s and the Internet in the 90s) is starting to plateau. We’ve all got mobile phones! Ok almost all – emerging markets are still ramping up to 100% penetration of handsets per head of population. That said, with almost ubiquitous global take-up of a device led form of communication, as with TV, one might expect the associated advertising practices to have become…

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Added by Chris Thompson on January 29, 2014 at 10:30 — No Comments

UX Sweet Spots: Marketing X Product Development

Image: iTotal Control Advert by Cogent Elliott

I was going to call this post ‘Sex, Lies & Big Data’ and then realised how passé that is. I’ve kept it as the first line however as I have a hunch that it may have more search engine currency than its replacement. Whilst in part this post is about big data (and sex and lies), its wider coverage has I think given the vast majority of those that care an adequate understanding of its volume. This post…

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Added by Chris Thompson on October 29, 2013 at 11:30 — No Comments

There's a Whale Under The Stairs

DESCRIPTION: Poem, Children's Book, Animation, App
STATUS: Seeking illustrator/animator

This is a true story based on the experience of a South African girl, recounted to me by a screenwriter colleague. It instantly inspired this poem.  It a tells of the quiet triumph of unlikely love, set against the juxtaposition of nature and apartheid.  I hope you like it:

There's a Whale Under The…

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Added by Chris Thompson on June 16, 2013 at 21:30 — No Comments

Redesigning The Principals of Marketing

It’s great to be contributing to the structure of the University of Worcester’s marketing degree as part of a study conducted by Antonius Raghubansie, ex. Head of Marketing for Pepsi (DDL Group) and now Head of Subject and Senior Lecturer at Worcester Business School. The study is designed to update the theories and concepts taught to future marketing graduates. The interview I…

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Added by Chris Thompson on February 27, 2013 at 16:00 — No Comments

Keep Warm This Winter @Channel4Online

A month ago TV producers and digital creative agency types gathered in Bristol for Channel 4's #Fuel4 UXxSW event, along with a handful of invited audience members, one from each of C4's viewer segments…  Facebook fatigued indie DJ 'Gadget Crowd' archetype, Karlie Pea, was planted with some of Channel 4's mutiplatform production partners as each table in the room and their respective audience persona was tasked…

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Added by Chris Thompson on December 7, 2012 at 15:00 — No Comments

A Smoother Ride @CogentElliott

Work recently asked me to write a price for the monthly newsletter, which happend to coincide with the launch work we were doing for the new Jag F-Type.  A great excuse to wax lyrical and bedazzle folk with my techno-hack dexterity I thought!  I'm now regularly asked, "So what will you be doing to give us all a smoother ride today huh, Chris?"  Here's why...

 

Cogent View: Digital…

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Added by Chris Thompson on November 7, 2012 at 13:30 — 1 Comment

Power to The People @stephen_wolfram #bigdata

Consumer empowerment for Facebookers (if you are one you have to try this!).

http://blog.stephenwolfram.com/2012/08/wolframalpha-personal-analytics-for-facebook/

As we…

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Added by Chris Thompson on August 31, 2012 at 10:00 — 1 Comment

When Will The App Bubble Burst?

Blowing Up The Bubble

Tech research giant, Gartner, estimates 17.7 billion apps were downloaded in 2011 and that's conservative compared to mobile analytics firm, Flurry, who have it at 25 billion and are projecting 50 billion in 2012.

Of the 6 billion mobile subscriptions (87% of the global population) only 500 million are smartphones, projected to grow to a modest 631 million (Gartner again) during…

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Added by Chris Thompson on July 30, 2012 at 12:00 — No Comments

Pimped Pinterest Page for The Persuasive People at @CogentElliott

Emotions aside, here’s some lessons learnt for brands on Pinterest…

  1. Make the desired landing page (the product page in Ecommerce terms) the source of the image
  2. Keep it pretty, a well organised set of boards increases repeat eyeballs

  3. Tailor your boards to your audience (rather than your whims – OK, we may loose the emoticons)
  4. Comments act like searchable tags beyond…
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Added by Chris Thompson on July 25, 2012 at 15:30 — No Comments

US Administration Guilty of Cyber Terrorism? #stuxnet

What are they playing at?  A cyber pundit on Radio 4 this morning claimed that virus based cyber-weapons don't kill anyone.  Well perhaps not in cold blood but if the Stuxnet virus, targeted at Microsoft and Siemens enterprise software platforms (allegedly used by Iran in uranium production facilities), inadvertently spread and took down any part of Irans presumably already shambolic state infrastructure what is the end effect?  It would surly manifest in…

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Added by Chris Thompson on June 8, 2012 at 9:00 — No Comments

Now that's what I call advertising! Genius

Added by Chris Thompson on April 19, 2012 at 10:00 — No Comments

texts from my dog

http://www.sadanduseless.com/2012/04/texts-from-my-dog/

Added by Tom Jarrett on April 12, 2012 at 15:19 — No Comments

Samsung Blog-Olympics Competition - Win 2012 Tix

Samsung are offering bloggers from all over the world a once in a lifetime opportunity to be an ambassador blogger in London during the Olympic Games. Bloggers will be able to share their personal experience of the London 2012 Olympic Games and the different cultures that make up the city; capture the 'taste of London' uncovering the best the city has to offer; and to broadcast their experiences to the world on the specially created Samsung blog…

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Added by Chris Thompson on April 5, 2012 at 18:00 — No Comments

How will @google #ARglasses clip over my existing specks?

Perhaps with an upgrade and my Google account will just plug into them...

Added by Chris Thompson on April 5, 2012 at 14:44 — No Comments

Personalisation vs Privacy

Beware Marketeers, US Citizens Want Liberty Online:

Demographically targeted, location based, contextually relevant direct marketing surly hits the campaign budget to conversion ratio target smack bang in the middle, creating a super-satisfied brand ambassador of a consumer t'boot. Whilst that may be the aim of many a marketing initiative new research from Washington DC's Pew Internet &…

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Added by Chris Thompson on March 13, 2012 at 9:00 — No Comments

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I set up Who'd of Thought It in 2010, as a blog and place to share and develop ideas. 

It evolved into a small community and forum to post thoughts and canvass feedback.

Enjoy! Chris Thompson

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