...curious syntax for people who belong to ideas
Image: Tokyo Fashion
Brands that empower consumers to openly access and use data related to their products and services will gain a competitive advantage in their market. Why? Because it is the context, the when, where and how we use a product that allows us to truly buy into its benefits.
Weather physical, in the case of people being healthier by wearing a device that tracks exercise, practical, in the case of Nest making…Continue
Posted on September 26, 2014 at 17:00
This is one of the product videos from Land Rover's YouTube archive, including interactive overlays added using the free version of Wirewax (click above image to view).
This type of technology not only drives video content distribution but creates a direct path to conversion whilst delivering a plethora of engagement analytics that can be pulled into audience insight tools. Click the information…Continue
Posted on April 2, 2014 at 12:00
I’d like to don my virtual cap to Econsultancy’s Chris Lake, for his glorious Periodic Table of Content Marketing. It makes for a great content planning checklist. There is however one small potential addition I’d humbly like to suggest Chris…
It’s that primary element that sits between strategy and execution from which all other elements flow. It is the…Continue
Posted on March 20, 2014 at 9:00
Earlier this year I was asked to compile a list of highlights from SXSW (South by Southwest) – arguably the biggest multimedia festival on the planet. In case you weren’t aware it sees some 72,000 ‘creative technologists’ (and the like) stream through 10 days of music, film and interactive expos installed in the conference halls, hotels, clubs and bars of Austin, Texas. As ever, this year’s event comprised many illuminating and inspiring moments…Continue
Posted on March 13, 2014 at 10:00