...curious syntax for people who belong to ideas
Given the enormity of the playing field, it feels both daunting and exhilarating to be embarking on a venture of my own design for the second time in my career. After birthing and running a company for over 6 years, then letting it go, I honestly wasn’t sure I'd ever find another opportunity I could wholly commit to.
This time around however, I’m motivated not only because I have an amazing set of business partners, but because the problem that we’re…Continue
Posted on December 1, 2014 at 14:30
Image: Tokyo Fashion
Brands that empower consumers to openly access and use data related to their products and services will gain a competitive advantage in their market. Why? Because it is the context, the when, where and how we use a product that allows us to truly buy into its benefits.
Weather physical, in the case of people being healthier by wearing a device that tracks exercise, practical, in the case of Nest making…Continue
Posted on September 26, 2014 at 17:00
This is one of the product videos from Land Rover's YouTube archive, including interactive overlays added using the free version of Wirewax (click above image to view).
This type of technology not only drives video content distribution but creates a direct path to conversion whilst delivering a plethora of engagement analytics that can be pulled into audience insight tools. Click the information…Continue
Posted on April 2, 2014 at 12:00
I’d like to don my virtual cap to Econsultancy’s Chris Lake, for his glorious Periodic Table of Content Marketing. It makes for a great content planning checklist. There is however one small potential addition I’d humbly like to suggest Chris…
It’s that primary element that sits between strategy and execution from which all other elements flow. It is the…Continue
Posted on March 20, 2014 at 9:00