...curious syntax for people who belong to ideas
Given the enormity of the playing field, it feels both daunting and exhilarating to be embarking on a venture of my own design for the second time in my career. After birthing and running a company for over 6 years, then letting it go, I honestly wasn’t sure I'd ever find another opportunity I could wholly commit to.
This time around however, I’m motivated not only because I have an amazing set of business partners, but because the problem that we’re…Continue
Posted by Chris Thompson on December 1, 2014 at 14:30
Image: Tokyo Fashion
Brands that empower consumers to openly access and use data related to their products and services will gain a competitive advantage in their market. Why? Because it is the context, the when, where and how we use a product that allows us to truly buy into its benefits.
Weather physical, in the case of people being healthier by wearing a device that tracks exercise, practical, in the case of Nest making…Continue
Posted by Chris Thompson on September 26, 2014 at 17:00
This is one of the product videos from Land Rover's YouTube archive, including interactive overlays added using the free version of Wirewax (click above image to view).
This type of technology not only drives video content distribution but creates a direct path to conversion whilst delivering a plethora of engagement analytics that can be pulled into audience insight tools. Click the information…Continue
Posted by Chris Thompson on April 2, 2014 at 12:00
I’d like to don my virtual cap to Econsultancy’s Chris Lake, for his glorious Periodic Table of Content Marketing. It makes for a great content planning checklist. There is however one small potential addition I’d humbly like to suggest Chris…
It’s that primary element that sits between strategy and execution from which all other elements flow. It is the…Continue
Posted by Chris Thompson on March 20, 2014 at 9:00
Earlier this year I was asked to compile a list of highlights from SXSW (South by Southwest) – arguably the biggest multimedia festival on the planet. In case you weren’t aware it sees some 72,000 ‘creative technologists’ (and the like) stream through 10 days of music, film and interactive expos installed in the conference halls, hotels, clubs and bars of Austin, Texas. As ever, this year’s event comprised many illuminating and inspiring moments…Continue
Posted by Chris Thompson on March 13, 2014 at 10:00
The number of people using the fastest growing technology known to man (faster than radio in the 20s, TV in the 50s and the Internet in the 90s) is starting to plateau. We’ve all got mobile phones! Ok almost all – emerging markets are still ramping up to 100% penetration of handsets per head of population. That said, with almost ubiquitous global take-up of a device led form of communication, as with TV, one might expect the associated advertising practices to have become…Continue
Posted by Chris Thompson on January 29, 2014 at 10:30
Image: iTotal Control Advert by Cogent Elliott
I was going to call this post ‘Sex, Lies & Big Data’ and then realised how passé that is. I’ve kept it as the first line however as I have a hunch that it may have more search engine currency than its replacement. Whilst in part this post is about big data (and sex and lies), its wider coverage has I think given the vast majority of those that care an adequate understanding of its volume. This post…Continue
Posted by Chris Thompson on October 29, 2013 at 11:30
This is a true story based on the experience of a South African girl, recounted to me by a screenwriter colleague. It instantly inspired this poem. It a tells of the quiet triumph of unlikely love, set against the juxtaposition of nature and apartheid. I hope you like it:
There's a Whale Under The…Continue
Posted by Chris Thompson on June 16, 2013 at 21:30