Blog Posts

Twelve Days of Christmas

A fly-on-the-wall documentary following 5 families from across the economic spectrum, over the twelve days of Christmas.

Posted by Chris Thompson on January 3, 2017 at 12:35

Collaboration in an article about DNs


I’m contacting you due to the fact that I’m researching for an article about Digital Nomads. I’d like to create an article that can aid or be of reference for those future DNs (Digital Nomads), that can come from many social strata and ages. Thus, it can be of great help to have the priceless experience and knowledge, professional DNs, like you have.

If you are up for the collaboration and have the time to…


Posted by christian morales röhss on December 19, 2014 at 23:30

How To Successfully Manage Your Digital Identity

Given the enormity of the playing field, it feels both daunting and exhilarating to be embarking on a venture of my own design for the second time in my career. After birthing and running a company for over 6 years, then letting it go, I honestly wasn’t sure I'd ever find another opportunity I could wholly commit to.

This time around however, I’m motivated not only because I have an amazing set of business partners, but because the problem that we’re…


Posted by Chris Thompson on December 1, 2014 at 14:30

Data, Identity & HATs With Brands On

Image: Tokyo Fashion

Brands that empower consumers to openly access and use data related to their products and services will gain a competitive advantage in their market. Why? Because it is the context, the when, where and how we use a product that allows us to truly buy into its benefits. 

Weather physical, in the case of people being healthier by wearing a device that tracks exercise, practical, in the case of Nest making…


Posted by Chris Thompson on September 26, 2014 at 17:00

Experiments in Interactive Video

This is one of the product videos from Land Rover's YouTube archive, including interactive overlays added using the free version of Wirewax (click above image to view).

This type of technology not only drives video content distribution but creates a direct path to conversion whilst delivering a plethora of engagement analytics that can be pulled into audience insight tools. Click the information…


Posted by Chris Thompson on April 2, 2014 at 12:00

'Id' is for Idea

The Periodic Table of Content Marketing

I’d like to don my virtual cap to Econsultancy’s Chris Lake, for his glorious Periodic Table of Content Marketing.  It makes for a great content planning checklist.  There is however one small potential addition I’d humbly like to suggest Chris…

It’s that primary element that sits between strategy and execution from which all other elements flow. It is the…


Posted by Chris Thompson on March 20, 2014 at 9:00

26 Tricks From Texas

Earlier this year I was asked to compile a list of highlights from SXSW (South by Southwest) – arguably the biggest multimedia festival on the planet. In case you weren’t aware it sees some 72,000 ‘creative technologists’ (and the like) stream through 10 days of music, film and interactive expos installed in the conference halls, hotels, clubs and bars of Austin, Texas. As ever, this year’s event comprised many illuminating and inspiring moments…


Posted by Chris Thompson on March 13, 2014 at 10:00

iBeacon, Geofencing and The Humble SMS

The number of people using the fastest growing technology known to man (faster than radio in the 20s, TV in the 50s and the Internet in the 90s) is starting to plateau. We’ve all got mobile phones! Ok almost all – emerging markets are still ramping up to 100% penetration of handsets per head of population. That said, with almost ubiquitous global take-up of a device led form of communication, as with TV, one might expect the associated advertising practices to have become…


Posted by Chris Thompson on January 29, 2014 at 10:30



I set up Who'd of Thought It in 2010, as a blog and place to share and develop ideas. 

It evolved into a small community and forum to post thoughts and canvass feedback, with me entertaining the notion of perhaps collaborating on and publishing some of the content to a wider audience. After gathering some initial traction (there are some novel concepts in the archive) other ventures took precedence.

'WoTI' now serves as a occasional pleasure, scrapbook of ideas and guest posts from those who dare. But never say never!

Enjoy. Chris Thompson

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