http://textsfromhillary.tumblr.com/

http://today.msnbc.msn.com/id/47009939/ns/today-today_tech/t/clinton-embraces-texts-hillary-web-parody/

http://www.sadanduseless.com/2012/04/texts-from-my-dog/

Samsung are offering bloggers from all over the world a once in a lifetime opportunity to be an ambassador blogger in London during the Olympic Games. Bloggers will be able to share their personal experience of the London 2012 Olympic Games and the different cultures that make up the city; capture the 'taste of London' uncovering the best the city has to offer; and to broadcast their experiences to the world on the specially created Samsung blog www.samsungglobalblogger.com.

If you would like to take part, you’ll need to record a 30 second video stating why you should be picked to come to London and submit it online at www.samsungglobalblogger.com. Entries will be accepted from March 30^ththrough to the 22nd April.

British chef, Jamie Oliver, is part of the Samsung Global Blogger campaign. As a lover of food and flavours he has recorded a video which will explain why he feels London is the greatest city in the world and why you should apply to take part and experience the unique ‘taste of London’ for yourself. You can watch the video on the Samsung Global Blogger website here.

Perhaps with an upgrade and my Google account will just plug into them...

Beware Marketeers, US Citizens Want Liberty Online:

Demographically targeted, location based, contextually relevant direct marketing surly hits the campaign budget to conversion ratio target smack bang in the middle, creating a super-satisfied brand ambassador of a consumer t'boot. Whilst that may be the aim of many a marketing initiative new research from Washington DC's Pew Internet & American Life project suggests the opposite.

"Even though online Americans are more satisfied than ever with the performance of search engines, strong majorities have negative views of personalised search results and targeted ads", says Pew's Search Engine Use 2012 report.

It seems nobody wants to be pigeon holed or have their desires second guessed, everybody wants serendipity back. Discovery is the consumers right, a human right. So, think again marketeers, before you target and re-target or you could find yourselves on the hook, not only damaging your brands value when your were supposed to be building it but for indirectly infringing human rights - and folk have be hung for less!!

Blowing Up The Bubble

Tech research giant, Gartner, estimates 17.7 billion apps were downloaded in 2011 and that's conservative compared to mobile analytics firm, Flurry, who have it at 25 billion and are projecting 50 billion in 2012.

Of the 6 billion mobile subscriptions (87% of the global population) only 500 million are smartphones, projected to grow to a modest 631 million (Gartner again) during 2012.

17,700,000,000 / 500,000,000 = 35.4 apps per handset.

50,000,000,000 / 613,000,000 = 81.6 apps per handset.

Being a bit geeky, I have around 300 apps on my phone but I regularly use about 10 of them, split almost equally across folders entitled Travel, News, Entertainment, Social and Games. That's the app bubble for you. There's a cacophony of choice but very few apps that will ever be any more than one hit wonders, if indeed they make the 'mobile charts' at all.

In 2011 more than 50% of Internet traffic was generated from mobile devices. For the most-part that usage calculation, courtesy of Google, excluded time spent in apps, when users were disconnected form the Internet. Nonetheless they were evidently attempting to configure the multitude of newfangled widgets and gizmo's available to them, in an way that might leave them more productive, or better entertained, whilst on the move. Consumers have unquestionably gone mobile. Whether we are browsing, chatting, shopping, sharing pics or doing business, more often then not we're doing it via an handful of apps, or, over the mobile Internet - but these are two quite different behaviours. Unsurprisingly then, there is much debate amongst marketeers as to which is the more engaging of the two nomadic cousins. Mobile apps or mobile websites?

It is acknowledged…

I was lucky enough to chat with producers of The Insatiable Moon recently, before I'd seen the film...

 After watching it this is what I emailed to Rob:

"Congratulations on one of the most profoundly moving films I think I've ever seen.  I don't mind admitting I literally sobbed - not during but after taking in The Insatiable Moon.  I still can't quite reconcile how I feel about it.  It really touched me."

And Rob responded with:

"Thanks for your very kind words about the film. What you describe is the reaction a lot of people have - including me every time I see it and I know what's coming!

We have shown this to mental health professionals and charities working with the same type of people and, more profoundly to street people themselves, and the reaction is exactly the same. One guy said he couldn't speak for 2 hrs after he saw it as he couldn't process what he had seen and the impact it had. Not bad for a film that the NZ film commission refused to support because they thought it didnt have any humour and wouldn't travel as it wasn't a universal story...duh"

Pilot for New Documentary Game Show - Call for Participants:

Most of us know somebody who for whatever reason has resisted the lure of the technology revolution.  We consider them purists who, with the odd exception such as Noel "I've only got six friends and I'm trying to get rid of four of them" Gallagher, appear to the rest of us live a near Mormon existence of paper, ink, snail mail and limited prospects.  Perhaps you have an acquaintance that refuses to own a mobile phone, citing what is arguably mankind's most significant invention since the wheel as a symbol of political inequality...

...But do you know anyone that has become so disenfranchised with all things 'dot com' that they've actually committed digital suicide?

To qualify they must have had a Facebook profile and at least one other social media presence.  They must also have subsequently tried to delete any trace of or completely reinvent their public online identity.  If this is you or if you know somebody whom you think has endeavoured to stamp out their digital shadow but may be open to sharing the story behind their actions publicly, to redress their digital fortune, then please get in touch by emailing editlife101@gamil.com.

All enquiries will be treated in strictest confidence.