Blog Posts

Experiments in Interactive Video

This is one of the product videos from Land Rover's YouTube archive, including interactive overlays added using the free version of Wirewax (click above image to view).

This type of technology not only drives video content distribution but creates a direct path to conversion whilst delivering a plethora of engagement analytics that can be pulled into audience insight tools. Click the information…

Continue

Posted by Chris Thompson on April 2, 2014 at 12:00

'Id' is for Idea

The Periodic Table of Content Marketing

I’d like to don my virtual cap to Econsultancy’s Chris Lake, for his glorious Periodic Table of Content Marketing.  It makes for a great content planning checklist.  There is however one small potential addition I’d humbly like to suggest Chris…

It’s that primary element that sits between strategy and execution from which all other elements flow. It is the…

Continue

Posted by Chris Thompson on March 20, 2014 at 9:00

26 Tricks From Texas

Earlier this year I was asked to compile a list of highlights from SXSW (South by Southwest) – arguably the biggest multimedia festival on the planet. In case you weren’t aware it sees some 72,000 ‘creative technologists’ (and the like) stream through 10 days of music, film and interactive expos installed in the conference halls, hotels, clubs and bars of Austin, Texas. As ever, this year’s event comprised many illuminating and inspiring moments…

Continue

Posted by Chris Thompson on March 13, 2014 at 10:00

iBeacon, Geofencing and The Humble SMS

The number of people using the fastest growing technology known to man (faster than radio in the 20s, TV in the 50s and the Internet in the 90s) is starting to plateau. We’ve all got mobile phones! Ok almost all – emerging markets are still ramping up to 100% penetration of handsets per head of population. That said, with almost ubiquitous global take-up of a device led form of communication, as with TV, one might expect the associated advertising practices to have become…

Continue

Posted by Chris Thompson on January 29, 2014 at 10:30

UX Sweet Spots: Marketing X Product Development

Image: iTotal Control Advert by Cogent Elliott

I was going to call this post ‘Sex, Lies & Big Data’ and then realised how passé that is. I’ve kept it as the first line however as I have a hunch that it may have more search engine currency than its replacement. Whilst in part this post is about big data (and sex and lies), its wider coverage has I think given the vast majority of those that care an adequate understanding of its volume. This post…

Continue

Posted by Chris Thompson on October 29, 2013 at 11:30

There's a Whale Under The Stairs

DESCRIPTION: Poem, Children's Book, Animation, App
STATUS: Seeking illustrator/animator

This is a true story based on the experience of a South African girl, recounted to me by a screenwriter colleague. It instantly inspired this poem.  It a tells of the quiet triumph of unlikely love, set against the juxtaposition of nature and apartheid.  I hope you like it:

There's a Whale Under The…

Continue

Posted by Chris Thompson on June 16, 2013 at 21:30

Redesigning The Principals of Marketing

It’s great to be contributing to the structure of the University of Worcester’s marketing degree as part of a study conducted by Antonius Raghubansie, ex. Head of Marketing for Pepsi (DDL Group) and now Head of Subject and Senior Lecturer at Worcester Business School. The study is designed to update the theories and concepts taught to future marketing graduates. The interview I…

Continue

Posted by Chris Thompson on February 27, 2013 at 16:00

Keep Warm This Winter @Channel4Online

A month ago TV producers and digital creative agency types gathered in Bristol for Channel 4's #Fuel4 UXxSW event, along with a handful of invited audience members, one from each of C4's viewer segments…  Facebook fatigued indie DJ 'Gadget Crowd' archetype, Karlie Pea, was planted with some of Channel 4's mutiplatform production partners as each table in the room and their respective audience persona was tasked…

Continue

Posted by Chris Thompson on December 7, 2012 at 15:00

 
 
 

About

I set up Who'd of Thought It in 2010, as a blog and place to share and develop ideas. 

It evolved into a small community and forum to post thoughts and canvass feedback.

Enjoy! Chris Thompson

Enter email to get new posts sent to your inbox:

Or grab the feed...

Be My Guest

Members can post, comment on and contribute to each others ideas. Approved posts are automatically sent to email subscribers and published via the RSS feed.

To share an idea simply blog it and go from there.

Or view existing posts you might like to contribute to.

WoTI is a free service and makes no warranties in respect of any commercial proposal or arrangement that may arise between individual network members.

New Product Development Blogs - BlogCatalog Blog Directory

Members

Social

© 2014   Created by WoTi Admin.

Badges  |  Report an Issue  |  Terms of Service